Promotion Tips That Won't Clean You Out
Below are some great FREE tips you can use to help promote your online business without going broke. After most of our tips we have several links to additional information.
1) Make sure your Web site is optimized for the search engines
There are certain design practices that will increase your listing if done correctly. Your page can also be thrown out of search engines for bad design, bad practices and spamming. Search engines require research on a daily basis as the methods used are constantly changing.
Search Engine Watch
Hire us to optimize your Web site for the search engines!
2) Send out E-Mail Newsletters
This is a great way to share your knowledge with your existing customer base as well as prospects. Newsletters can be used to promote your business as well. Always send out a test newsletter to yourself before mailing it out to the world. Check your E-mail software for a BCC (blind carbon copy) feature; this allows you to send your newsletter without everyone on your list seeing other E-mail addresses. No one wants his or her E-mail address publicized all over the net. Be current, and if you're promoting a business, be sure and add fun and informative content in addition to your marketing content. Keep your articles to small blurbs; try and catch your audience's attention by writing about timely subjects.
The Handbook of Ezine Publishing
Publishing Your Own Newsletter
Top 13 Tips To Creating A Professional Looking Newsletter
3) E-Mail Discussion Groups, Forums, and Chat Rooms
Join an online community and get involved! A great way to establish (and share) your expertise and/or products is participating in the many communities you will find online. From Usenet news groups to discussion forums, from mailing lists to chat rooms, you can find an area with your particular interests and needs. Yahoo! Groups is a great place to start. Simply find a subject you're interested in and join in!
Participate in Online Communities
Find an Online Networking Group
4) Put Your URL Everywhere
Your Web address (i.e., URL) should be as visible and as widely available as your phone number. Make sure it is prominently displayed on your E-mail correspondence, your paper letterhead, your business cards, your invoices, your print ads, your radio and TV ads, your Yellow Pages ad, your delivery vans, your answering machine message, your cat, your dog and any place else of which you can think of! Your URL isn't going away so use it!
5 Strategies for Effective Online Branding
Branding Tips - How to Brand a Better Website
5) Signature Files
Most E-mail programs have an area where you can create a signature file (.sig file) that is appended to the bottom of your outgoing messages. Anyone who reads your E-mail will see your sig file, so it offers a great opportunity to promote your business. It shouldn't be too long (no more than four or five lines), but it should include at least your name, your E-mail address, your Web site URL, and other contact information. Some people even have catchy phrases about their business.
Signature File Definition
6) News/Press Releases
Letting the media know about your business can result in tons of free publicity.
7) FREE STUFF!
People love free stuff, so creating a contest or sweepstakes might make sense for your business. Giveaway programs of any kind are sure to attract attention. Web designers, for example, might offer Web site templates or host a "design a logo" contest. Send out a newsletter to let everyone about your promotion!
8) Reward Existing Customer
Send them 10% coupons via E-mail and/or in orders that you ship out. They DO work! Another idea is to send out *tell a friend and receive X% off next order* coupons. As you can see, the possibilities are endless.
9) Know your Visitors
Monitor who your visitors are with traffic analyzing software. Find out what pages they visit most and what they do not visit. Concentrate on what visitors are looking at on your site. Study the keywords used to find your site.
10) Update Content/Products
You know how grocery stores are constantly moving products? Especially around the checkout area? This is also a great idea for your virtual store/site as well! Keep your site looking fresh by rotating your products and/or content. Make a featured sale or offer area on your homepage to contain a featured item constantly. Studies have shown that if you lead buyers to your products, they'll buy! Especially if presented as a sale.