Using Blogs For SEO-Search Marketing-Blogs and SEO

Blogs and SEO

Do blogs help with your SEO efforts? The buzz about them sure implies that they do! While there is some truth to that, blogs mainly just help with your overall marketing efforts. Like anything else SEO related, no one practice is going to make or break you (we'll maybe break you if you're spamming!). We have clients that rank incredibly well on competitive phrases without any blog at all; so one would think they're not needed to rank well based upon that. To blog is to be committed, write daily; supplying good information that keeps your visitors interested as well as entertained.

Why Search Engines Like Blogs:

they are updated frequently and contain up-to-date information
they have an optimized site architecture
they are set up with a clear navigation
every page is inherently set up to link back to the other main pages (interlinking)
because you're writing about your product/service/company, your blog posts will naturally contain great keyword phrases

Why People Like Blogs:

it puts a "face" to your company
it allows users/clients to interact with your company
they can get recent news/information about your product/company/service
they contain up-to-date information

Why You Like Blogs:

they can boost the traffic on your site provided you link to your site from your blog
they're easy to maintain
you can create inbound links to specific parts of your site from your blog
they allow you to reach out to your "people" and put a "face" to your company

Blogging Platforms and Software

B2evolution
Blog.com
Blogger
Boast Machine
Joomla
Movable Type
Text Pattern
TypePad
pMachine
WordPress