Search Engine Optimization (SEO) is the practice of making a Web site compatible with search engines terms of services by implementing ethical optimization practices and tactics with the end goal being increased targeted traffic and overall improved search engine positioning.
In simple terms, search engine optimization can help a Web site generate traffic from relevant search term queries. No other marketing medium in the world can do this people looking for YOU and YOUR services!
Obtain Targeted Traffic
with Ethical and Organic
Search Engine Optimization
SEO Articles, Tips and Resources
Don't second guess your optimization work
BE SURE!
How will MY Website ever be found?
Current studies on search engines report that about 85% of Internet users use a search engine once a day and if they don't find what they're looking for on the first two pages more than 50% will abandon the search. This is where Website optimization and strategic Internet marketing come in. Not having a Web site that abides by search engine terms can prevent your Web site from achieving the placement you need to do successful business on the Internet. Does your Web site obey the terms and agreement of the most popular search engines?How does a Website audit work?
We first have you fill out our search engine analysis form. We use that information to determine what your needs and goals are when it comes to your Website performance. At that point we thoroughly analyze your Web site by running a number of tests to determine its search engine compatibility. These elements include mechanical failures (broken links), usability issues, keyword research and more. When the Website audit has been completed we will send you a document (15-25 page full color PDF document with screen shots) that breaks down the changes that need to take place on your Web site in order to properly optimize it for the search engines and maximize traffic opportunities. Your Webmaster can make these changes or we can do this for you at an hourly rate. Once your Website site is optimized it will be ready for the major search engines.This is our most popular service.
How will you optimize my Website?
Search engine optimization starts out with thorough keyword phrase research and analysis - the most important step in any SEO campaign. You and I could probably think of some great keyword phrases... but are humans typing them in search engines? Without proper keyword research, you'll have no roadmap for your optimization project. There are at least 100 elements and practices that a properly optimized site should have and consider. One such element is keyword rich content. Our team will work with your text/copy to incorporate your researched keyword phrases. We keep an online garage so that you can monitor what we're doing to your site and see the research that goes into your project.A typical optimization project will go like this:
What happens after optimization?
We monitor your rankings. A benchmark report is initially generated that displays your rankings/inclusion in the search engines before we do any work to your Website. Six months after search engine submission and directory registration we we run another report (depending upon the package) to monitor the results. We can run more Web ranking reports as needed. During the optimization period we analyze your site statistics, referrer traffic, keyword placement, ROI and determine where improvements can be made. Search engines can take a few months to rank (not index) your site so be prepared to wait a bit before enjoying your increased targeted traffic. Our search engine monitoring services includes necessary changes that must be made in order to keep your site on the top in case of major algorithm changes.Please read more on search engine optimization and positioning services we offer here.
